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Product Reviews & Comparisons

We break down what’s really inside the products marketed to kids — and how clean, non-toxic brands compare to the mainstream options. Honest, mom-focused reviews help you feel good about what you choose (and why it matters).

Top Safe Makeup for Kids: The Best Makeup Kits for 8-Year-Olds in 2025

Top Safe Makeup for Kids: The Best Makeup Kits for 8-Year-Olds in 2025

Rebecca Suissa | Founder & Contributing Writer

Rebecca Suissa | Founder & Contributing Writer August 15th, 2025 11:33am 7 minute read

Product Reviews & Comparisons

Kids Non Toxic Swaps: Safer, Cleaner Choices for Healthier, Happier Kids

Kids Non Toxic Swaps: Safer, Cleaner Products for Healthier, Happier Kids

Rebecca Suissa | Founder & Contributing Writer

Rebecca Suissa | Founder & Contributing Writer July 28th, 2025 11:48am 10 minute read

Product Reviews & Comparisons

Best Play Makeup for 7-Year-Olds: Lip Smacker vs. Popsicle Beauty Club

Best Play Makeup for 7-Year-Olds: Lip Smacker vs. Popsicle Beauty Club

Popsicle Beauty Club

Popsicle Beauty Club March 19th, 2025 6:34pm 10 minute read

Product Reviews & Comparisons

Best Non-Toxic Face Paints for Kids: Ever Eden vs. Oh Flossy Halloween 2025 Review

Best Non-Toxic Face Paints for Kids: Ever Eden vs. Oh Flossy Halloween 2025 Review

Popsicle Beauty Club

Popsicle Beauty Club March 5th, 2025 4:35pm 8 minute read

Product Reviews & Comparisons