Pretend Play Makeup
Regular price
$11.98
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$24.99
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$9.99
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$29.99
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$24.99
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$5.99
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$11.99
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$7.99
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$9.99
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$14.99
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10-Piece Rose Gold Unicorn Makeup Brushes with Iridescent Diamond Case
$29.99
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$29.99
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$4.99
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$4.99
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$34.99
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Mermaid Face Glitter Makeup & Gemstone Sticker Set
$34.98
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$34.98
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The Ultimate Unicorn Makeup Kit for Girls
$59.98
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$59.98
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$39.98
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$34.98
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$29.99
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Kids Makeup Kit, Mermaid Gifts for Girls
$59.98
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$59.98
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Why shop with us
Ingredient transparency
Strict standards
Expert guidance
Where mindful parents shop
Customer reviews
| Category | Other stores | Popsicle Beauty Club |
|---|---|---|
| Colorants | Other storesSynthetic dyes (Red 40, Yellow 5) | Popsicle Beauty ClubFruit & vegetables + mineral pigments |
| Fragrance | Other storesArtificial "fragrance" (trade secret) can hide 100+ undisclosed chemicals | Popsicle Beauty ClubReal fruit extracts + essential oils |
| Preservatives | Other storesParabens, formaldehyde releasers | Popsicle Beauty ClubFood-safe, plant-based alternatives |
| Packaging | Other storesPlastic & landfill-bound | Popsicle Beauty ClubRecyclable, compostable, minimal |
| Skin Absorption | Other storesLinked to hormone disruption + skin issues | Popsicle Beauty ClubSafe enough for toddlers |
| Price | Other storesCheap imports made with toxic ingredients | Popsicle Beauty ClubHigh-quality, lab-tested ingredients |
| Quality | Other storesPlay makeup classified as "toys" to bypass cosmetic safety standards | Popsicle Beauty ClubFull cosmetic oversight and safety testing |
| Colorants | Synthetic dyes (Red 40, Yellow 5) |
|---|---|
| Fragrance | Artificial "fragrance" (trade secret) can hide 100+ undisclosed chemicals |
| Preservatives | Parabens, formaldehyde releasers |
| Packaging | Plastic & landfill-bound |
| Skin Absorption | Linked to hormone disruption + skin issues |
| Price | Cheap imports made with toxic ingredients |
| Quality | Play makeup classified as "toys" to bypass cosmetic safety standards |
| Colorants | Fruit & vegetables + mineral pigments |
|---|---|
| Fragrance | Real fruit extracts + essential oils |
| Preservatives | Food-safe, plant-based alternatives |
| Packaging | Recyclable, compostable, minimal |
| Skin Absorption | Safe enough for toddlers |
| Price | High-quality, lab-tested ingredients |
| Quality | Full cosmetic oversight and safety testing |
Most Asked Questions
We carefully select every product to meet the highest safety standards, steering clear of any harmful or questionable chemicals. Our products are made with natural or naturally-derived ingredients that are gentle on young, absorbent skin.
We follow the Credo Clean Standard—including The Dirty List™ of 2,700+ banned ingredients—but we go even further by excluding all petroleum-derived colorants (FD&C dyes and Lake pigments) for the cleanest formulations possible.
Not in the way you might think. We believe makeup, when used for play, is a way for children to express creativity and imagination—just like face painting or dress-up. Some kids love playing ‘school’ or ‘house,’ while others naturally mimic the grown-ups they admire.
We’re not here to encourage makeup for appearance; we’re here to ensure that if makeup becomes part of their playtime, it’s made with safe, gentle, and non-toxic ingredients that respect their health.
You can use our Shop by Age menu as a helpful starting point, including Ages 3–5, Ages 6–8, Ages 9–12, and Tween Starter Picks. Because every child is different, we also recommend reviewing each product’s ingredients, shades, packaging, and use case to choose what feels right for your family.
If your child has known allergens, we recommend reviewing the full ingredient list on the product page before purchasing.
Every formula is reviewed by our in-house allergist to ensure it meets the highest safety standards. While not every product is classified as hypoallergenic, each is formulated to be gentle on sensitive skin. Since every child is unique, we recommend a quick patch test on the inner elbow before use. Your child’s safety and comfort are always our top priority.
Have another question? Read our full F.A.Q.
