Freedom to play
Non-toxic play makeup and personal care for kids, all in one easy-to-shop marketplace.
$9.99
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$14.99
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$9.99
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$34.99
- Unit price
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$11.99
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$14.99
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Why shop with us
Transparency
Know what goes on your child’s skin. Every ingredient, clearly listed and explained. Shop with confidence, not confusion.
Strict standards
From talc-free play makeup to bubble bath without synthetic fragrance, only the cleanest and safest options earn a place in our club.
Expert guidance
Our standards are guided by advisers in pediatrics, allergy, immunology, dermatology, toxicology, and cosmetic chemistry.
One-stop shop
We do the research. You find safer play beauty and personal care in one easy-to-shop marketplace.
Makeup for play
Clean makeup for kids with no risky dyes like FD&C Yellow No. 5 or Yellow 5 Lake
from $29.99
- Unit price
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Regular price
$40.99
from $19.99
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$49.99
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$39.98
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Mermaid Face Glitter Makeup & Gemstone Sticker Set
$34.98
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$34.98
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$7.99
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$34.98
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Eco Natural Kids Makeup Pressed Powder Eyeshadow & Blush
Regular price
$44.49
from $5.99
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Regular price
$44.49
from $5.99
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from $5.99
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The Ultimate Unicorn Makeup Kit for Girls
$59.98
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$59.98
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$9.99
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$29.99
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Non-Toxic Kids Lip Gloss – Summer Fun Gift Set or Singles
from $5.99
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from $5.99
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$24.99
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$11.99
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Trusted by parents
Shop by priority
Everything is non-toxic. Here are more integrity filters that might matter to your family.
Every girl belongs in the club. Not every ingredient.