Enjoy free shipping on orders $50+
Enjoy free shipping on orders $50+
30% OFF all fall clearance items
It's Christmas Time in the City! Shop Christmas

Your cart

Your cart is empty

Shop parents’ top choices

Makeup Kits For Play

Case Studies & Success Stories

These stories from real moms show how simple changes — like swapping to safe products — can make a big difference in a girl's confidence and health.
Case Study: Why Paraben Free Cosmetics Are the Safer Solution to Regulatory Gaps in Children’s Cosmetics

Case Study: Why Paraben Free Cosmetics Are the Safer Solution to Regulatory Gaps in Children’s Cosmetics

Rebecca Suissa | Founder & Contributing Writer

Rebecca Suissa | Founder & Contributing Writer July 30th, 2025 8:13am 19 minute read

Case Studies & Success Stories

Talc Free Makeup Matters: 8 Real-Life Scandals That Prove It

Talc Free Makeup Matters: 8 Real-Life Scandals That Prove It

Rebecca Suissa | Founder & Contributing Writer

Rebecca Suissa | Founder & Contributing Writer July 30th, 2025 7:15am 17 minute read

Case Studies & Success Stories

Easy returns

Return new or gently used products for a full refund

Fast shipping

Free 3-5 day shipping with $50 minimum purchase

Rated G

No images that set unrealistic body standards

Eco-friendly

Recyclable packaging & biodegradeable packing peanuts

Beauty you can trust

Safe, playful self-care for kids