This certified organic, vegan mascara is made with natural-origin pigments for rich color without synthetic dyes. The brush coats lashes evenly from root to tip, helping separate, lengthen, and add soft volume without a thick or clumpy finish.
We like it for teens because the effect is polished but still age-appropriate: darker, more lifted-looking lashes that make eyes look awake, while the formula stays ingredient-conscious for developing routines and sensitive eyes.
The refillable design also makes it a better choice for families trying to reduce beauty waste without compromising performance. Choose brown for a softer everyday look, or black for more visible definition.
This certified organic, vegan mascara is made with natural-origin pigments for rich color without synthetic dyes. The brush coats lashes evenly from root to tip, helping separate, lengthen, and add soft volume without a thick or clumpy finish.
We like it for teens because the effect is polished but still age-appropriate: darker, more lifted-looking lashes that make eyes look awake, while the formula stays ingredient-conscious for developing routines and sensitive eyes.
The refillable design also makes it a better choice for families trying to reduce beauty waste without compromising performance. Choose brown for a softer everyday look, or black for more visible definition.
Free of toxins
Safe formulas free of harmful chemicals, toxic dyes or artificial fragrances
Ingredient transparency
Every ingredient listed without mysterious, generic terms like "fragrance"
Made for kids
Pediatrician and allergist-approved to be safe for young, sensitive skin
Highly rated
Award-winning products backed by rave reviews from parents worldwide
Clean beauty for kids
Children’s thinner skin barriers are more vulnerable to questionable ingredients, yet many kids' products remain loosely regulated. We curate safe, colorful alternatives that protect growing bodies and meet the world’s strictest clean beauty standards.
Happy kids, happier parents
Let customers speak for us
My daughter absolutely loves this kids makeup set! I honestly expected the pigmentation to be very light since it’s made for children, but I was pleasantly surprised! The colors show up beautifully. On the top of that, it’s also very gentle. Everything washes off easily with just water, and she hasn’t had any skin irritation at all, which makes me feel confident that it’s truly non-toxic and safe for kids.
We actually brought this with us on a Disney Cruise right after receiving it, and she got so many compliments on her makeup!:)
Also, customer service is amazing. One of the items arrived broken, but they responded right away and were incredibly kind. They quickly sent a replacement, and I was honestly so impressed with how smoothly everything was handled.
We will definitely be purchasing from here again. Highly recommend!
My daughter's loved it!
Amazing customer service, quick response
This brand is amazing. My toddler is obsessed with lipgloss. And this is the only brand we trust. The flavors a great for kids and we love everything about Popsicle Beauty Club!
Thank you for creating the brand Rebecca!
Love it. Fast shipping.
I was on the hunt for toxic free makeup for my 3 year old niece when I can across Popsicle. I am glad I did! Shipping was fast and my niece loved her gift.
I am SO excited to give this makeup to our daughter for her birthday in a few weeks! She will be 8 and has been asking for her own makeup for some time now but I couldn't bring myself to get anything from amazon or the drug store because I do not want the toxins or additives in most makeups you find now. This brand is exactly what my husband and I were looking for! She told me she thinks no one will buy her makeup for her birthday. So she will be so excited when she opens is and see's its from us when we have told her no with other makeup in the past!! Operation birthday surprise is a go here folks!!
This looks so pretty on my daughter. I actually may borrow it.
Beautiful presentation. Pretty makeup. I feel good about my daughter using this.
I recently made an order and with the scramble of the holiday season, my original package was delivered to the wrong house. I live in a city and unfortunately, all of the stoops/porches look the same and the package wasn't delivered to anyone on my street. The team at Popsicle Beauty Club was super helpful and made sure I was sent a replacement package ASAP. Thanks to the team for doing such great work!
We recently purchased your product, and my daughter absolutely loves it! The eyeshadow set is so convenient—it even comes with Q-tips for easy application. It’s simple to use and goes on beautifully. Our order arrived right on time, and we’re excited to try the bath bombs next!
They quality of the brushes and the case is great.
A gentle light purple color for first time makeup playtime. Thankful for natural color and ingredients.
Lovely to have a natural option for kids and smells sweet!
The little items, nail polish and makeup were adorable as a gift and have been enjoyed. It's so nice to have natural options that are equally cute as a button! The packaging and shipping were sweet and quick to be delivered. Will order again soon!
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