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5-Piece Strawberry Cupcake, Mermaid or Unicorn Makeup for Kids

Sold out

5-Piece Strawberry Cupcake, Mermaid or Unicorn Makeup for Kids

$29.99

Unit price: per

$29.99

Unit price: per

Jovy Makeup plant-based, non-toxic lip gloss for kids, clean makeup for tweens

EWG Makeup for Kids

$69.98

Unit price: per

$69.98

Unit price: per

Makeup set with colorful face paint designs in a light blue box on a white background

Set of colorful face masks in a box with 'Be Little. Shine Big.' text on a white background

Non-Toxic Halloween Face Paint Kit

$24.99

Unit price: per

$24.99

Unit price: per

Halloween nail polish set with Halloween nail stickers, featuring safe, mess-free designs for fun Halloween nails

Non-Toxic, Halloween Nail Polish Set

$19.98

Unit price: per

$19.98

Unit price: per

Quilted Metallic Silver Crossbody Bag

$24.99

Unit price: per

$24.99

Unit price: per

Quilted metallic silver bag charm with keychain pouch and heart-print wrist strap for kids

Quilted Metallic Silver Bag Charm Set

$14.99

Unit price: per

$14.99

Unit price: per

$Dabble Ducky bath toy packaging with a rubber duck illustration on a white background$

$Gender neutral baby shower gifts BPA free latex free rubber ducky bath toy and teether, soft-tone design made in the USA from safe, non-toxic, mold-free materials$

Latex-Free, BPA-Free Ducky Bath Toy & Teether

$14.99

Unit price: per

$14.99

Unit price: per

$Baby wrapped in a white towel holding a Dabble Ducky with a bottle of Dabble & Dollop baby lotion to the side on a neutral textured background$

EWG Verified, Fragrance-Free Foaming Infant Body Wash

$14.99

Unit price: per

$14.99

Unit price: per

Tube of Dabble Ducky baby lotion with Good Housekeeping Award badge on green background

EWG Verified, Fragrance-Free Infant Lotion

$19.99

Unit price: per

$19.99

Unit price: per

EWG Verified, Mineral Sunscreen Face Stick SPF 30

$15.99

Unit price: per

$15.99

Unit price: per

Attitude Sunly EWG Verified, unscented mineral sunscreen SPF 30 for baby and kids, made with safe, natural ingredients for sensitive skin

Person applying sunscreen, Attitude Sunly EWG Verified, unscented mineral sunscreen SPF 30 for baby and kids, to another person's arm with a blue sky

EWG Verified, Unscented Mineral Sunscreen SPF 30 for Baby & Kids

$27.99

Unit price: per

$27.99

Unit price: per

Natural Outcome kids skincare set with fragrance-free foaming face wash and non toxic face moisturizer for gentle, daily teen skincare

Natural Outcome face wash for kids, gentle foaming cleanser with pomegranate, aloe, and green tea for clean, balanced skin

9% off

Fragrance-Free Kids Skincare Set

Regular price ~~$32.98~~ $29.99

Unit price: per

Regular price ~~$32.98~~ $29.99

Unit price: per

Axiology Shape Stick — plastic free makeup and non toxic contour stick for kids and teens, safe and naturally derived

Multi-Use, Non-Toxic Contour Stick – Plastic-Free Makeup

$27.99

Unit price: per

$27.99

Unit price: per

Tween Natural Skincare Starter Kit

4.9 (10)

$29.99

Unit price: per

$29.99

Unit price: per

Nemah’s clean baby lotion, non toxic baby lotion, kids body lotion, and non toxic kids lotion for soft, nourished skin, safe for newborns and kids

Non-Toxic Baby Lotion – Refillable Set

4.9 (10)

from $19.99

Unit price: per

from $19.99

Unit price: per

My First Makeup Set featuring clean makeup for kids with safe, non-toxic products designed for creative play and gentle on young skin

No Nasties Makeup 9-piece unicorn makeup set for kids, safe and non-toxic play makeup collection

My First Makeup Set - Clean Makeup for Kids

5.0 (36)

$64.99

Unit price: per

$64.99

Unit price: per

Face painting kits with stencils that stick, non toxic face paint set for kids with brushes, primer, and 40 reusable designs, safe childrens face paint kit

Face Paint & Reusable Stencil Bundle

5.0 (41)

$34.98

Unit price: per

$34.98

Unit price: per

Clearance

30% off

KidSpray Non-Aerosol Spray SPF 40

5.0 (32)

Regular price ~~$23.99~~ $16.79

Unit price: per

Regular price ~~$23.99~~ $16.79

Unit price: per

Clear Mascara and Brow Gel

5.0 (38)

$24.99

Unit price: per

$24.99

Unit price: per

You're viewing 97-115 of 115 products

Free of toxins

Safe formulas free of harmful chemicals, toxic dyes or artificial fragrances

Ingredient transparency

Every ingredient listed without mysterious, generic terms like "fragrance"

Made for kids

Pediatrician and allergist-approved to be safe for young, sensitive skin

Highly rated

Award-winning products backed by rave reviews from parents worldwide

Clean beauty for kids

Children’s thinner skin barriers are more vulnerable to questionable ingredients, yet many kids' products remain loosely regulated. We curate safe, colorful alternatives that protect growing bodies and meet the world’s strictest clean beauty standards.

Most Asked Questions

We carefully select every product to meet the highest safety standards, steering clear of any harmful or questionable chemicals. Our products are made with natural or naturally-derived ingredients that are gentle on young, absorbent skin.

We follow the Credo Clean Standard—including The Dirty List™ of 2,700+ banned ingredients—but we go even further by excluding all petroleum-derived colorants (FD&C dyes and Lake pigments) for the cleanest formulations possible.

Not in the way you might think. We believe makeup, when used for play, is a way for children to express creativity and imagination—just like face painting or dress-up. Some kids love playing ‘school’ or ‘house,’ while others naturally mimic the grown-ups they admire.

We’re not here to encourage makeup for appearance; we’re here to ensure that if makeup becomes part of their playtime, it’s made with safe, gentle, and non-toxic ingredients that respect their health.

If your child has known allergens, we recommend reviewing the full ingredient list on the product page before purchasing.

Every formula is reviewed by our in-house allergist to ensure it meets the highest safety standards. While not every product is classified as hypoallergenic, each is formulated to be gentle on sensitive skin. Since every child is unique, we recommend a quick patch test on the inner elbow before use. Your child’s safety and comfort are always our top priority.