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🫣 Cyber Monday sneak peek
20% OFF SITEWIDE
NOV 25 — DEC 3
Little Girls, Ages 3+
Makeup for play
Clean makeup made for kids with no risky dyes like FD&C Yellow No. 5 or Yellow 5 Lake
Free of toxins
Safe formulas free of harmful chemicals, toxic dyes or artificial fragrances
Ingredient transparency
Every ingredient listed without mysterious, generic terms like "Fragrance"
Formulated for youth
Dermatologist-tested and pediatrician-approved to be safe for young, sensitive skin
Highly rated
Award-winning products backed by rave reviews across our Brand Partners' platforms
Once upon a time
You could trust brands to use safe ingredients that wouldn't harm you. Sadly, this has become fairy tale. Today, beauty and personal care products are packed with endocrine disruptors. (huh?) These hidden chemicals can disrupt your health, leading to issues like skin irritation, hormonal imbalances, and even cancer.
Our girls are royalty
They deserve safe products and you deserve a store you can trust. That's why every product on our digital shelves is free from harmful ingredients. Trust starts here.
Just the basics
Age-appropriate skincare
Safer, gentler alternatives to conventional skincare
25% off
19% off
25% off
19% off
Join the club and earn points with every purchase to redeem for
real cash
Big Girls, Ages 13+
Makeup for practice
Eco-friendly, high performance palettes free from 2,700+ harmful ingredients
Sold out
