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Little Girls, Ages 3+
Makeup for play
Clean makeup made for kids with no risky dyes like FD&C Yellow No. 5 or Yellow 5 Lake
15% off
13% off
38% off
Free of toxins
Safe formulas free of harmful chemicals, toxic dyes or artificial fragrances
Ingredient transparency
Every ingredient listed without mysterious, generic terms like "Fragrance"
Formulated for youth
Dermatologist-tested and pediatrician-approved to be safe for young, sensitive skin
Highly rated
Award-winning products backed by rave reviews across our Brand Partners' platforms
Times have changed
Did you know many beauty and personal care products contain toxic chemicals that are unregulated? These hidden villains like endocrine disruptors (huh?) can wreak havoc on health, leading to skin irritation, hormonal imbalances, and even cancer.
Your superpower
Your buying decisions make a real difference in your daughter’s health. Consider us your trusted sidekick—every product on our digital shelves is free from harmful or questionable ingredients.
Just the basics
Age-appropriate skincare
Safer, gentler alternatives to conventional skincare
12% off
New
New
New
9% off
New
20% off
Join the club and earn points with every purchase to redeem for
real cash
Nail polish & accessories
Other ‘non-toxic’ nail polishes still use petroleum-based dyes—not ours!
