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Safe formulas free of harmful chemicals, toxic dyes or artificial fragrances
Every ingredient listed without mysterious, generic terms like "fragrance"
Pediatrician and allergist-approved to be safe for young, sensitive skin
Award-winning products backed by rave reviews from parents worldwide
Childrenโs thinner skin barriers are more vulnerable to questionable ingredients, yet many kids' products remain loosely regulated. We curate safe, colorful alternatives that protect growing bodies and meet the worldโs strictest clean beauty standards.
We carefully select every product to meet the highest safety standards, steering clear of any harmful or questionable chemicals. Our products are made with natural or naturally-derived ingredients that are gentle on young, absorbent skin.
We follow the Credo Clean Standardโincluding The Dirty Listโข of 2,700+ banned ingredientsโbut we go even further by excluding all petroleum-derived colorants (FD&C dyes and Lake pigments) for the cleanest formulations possible.
Not in the way you might think. We believe makeup, when used for play, is a way for children to express creativity and imaginationโjust like face painting or dress-up. Some kids love playing โschoolโ or โhouse,โ while others naturally mimic the grown-ups they admire.
Weโre not here to encourage makeup for appearance; weโre here to ensure that if makeup becomes part of their playtime, itโs made with safe, gentle, and non-toxic ingredients that respect their health.
Our makeup collection is thoughtfully divided into โMakeup for Playโ (ages 3+) and โMakeup for Practiceโ (ages 13+), making it easy to find age-appropriate options in both packaging and shades. You can browse both categories right from our site menu.
If your child has known allergens, we recommend reviewing the full ingredient list on the product page before purchasing.
Every formula is reviewed by our in-house allergist to ensure it meets the highest safety standards. While not every product is classified as hypoallergenic, each is formulated to be gentle on sensitive skin. Since every child is unique, we recommend a quick patch test on the inner elbow before use. Your childโs safety and comfort are always our top priority.
Yes! Simply add our reusable tote bag to your order from the cart pageโitโs a fun and functional way to wrap your gift sustainably.
You can also include a free gift message, which will be delivered by email or text when the package arrives.
Have another question? Read our full F.A.Q.
Return new or gently used products for a full refund
Free 3-5 day shipping with $50 minimum purchase
No images that set unrealistic body standards
Recyclable packaging & biodegradeable packing peanuts
Safe, playful self-care for kids
Gifting has never been easier
Perfect if you're short on time or are unable to deliver your gift yourself. Enter your message and select when to send it.