Add a Gift Bag to Your Order!

We carefully select every product to meet the highest safety standards, steering clear of any harmful or questionable chemicals. Our products are made with natural or naturally-derived ingredients that are gentle on young, absorbent skin.

We follow the Credo Clean Standard—including The Dirty List™ of 2,700+ banned ingredients—but we go even further by excluding all petroleum-derived colorants (FD&C dyes and Lake pigments) for the cleanest formulations possible.

Not in the way you might think. We believe makeup, when used for play, is a way for children to express creativity and imagination—just like face painting or dress-up. Some kids love playing ‘school’ or ‘house,’ while others naturally mimic the grown-ups they admire.

We’re not here to encourage makeup for appearance; we’re here to ensure that if makeup becomes part of their playtime, it’s made with safe, gentle, and non-toxic ingredients that respect their health.

Yes! Simply add our reusable tote bag to your order from the cart page—it’s a fun and functional way to wrap your gift sustainably.

You can also include a free gift message, which will be delivered by email or text when the package arrives.