Our Brand Partners use safe, natural ingredients to create vibrant, playful colors that kids love. These five key ingredients typically used in their products have been extensively tested for safety, ensuring that they meet strict cosmetic safety standards and create color without any harmful effects.

Titanium Dioxide: This naturally occurring mineral is used as a pigment to create bright, opaque shades. It's especially important for providing sun protection, as it effectively blocks UV rays. Our Brand Partners use non-nano Titanium dioxide, which is safe and non-toxic, making it ideal for sensitive skin around the eyes and incidental ingestion on the lips.

Iron Oxides: These mineral-based pigments are responsible for the rich, earthy tones in makeup. Iron oxides are naturally occurring compounds and are used to create a range of colors from reds to yellows and browns. They are also hypoallergenic and safe for use on even the most delicate skin.

In addition to iron oxides, Ferric Ferrocyanide (CI 77510) and Ultramarines (CI 77007) are natural pigments often used in cosmetics. While not technically iron oxides, Ferric Ferrocyanide creates blue tones, and Ultramarines offer blue, pink, violet, and green hues. They are sometimes mixed with iron oxides for more variety in natural makeup formulations.

Tin Oxide: This mineral-based pigment is commonly used in cosmetics to add a shimmering, pearlescent effect. It’s often combined with mica to create light-reflecting properties in products like eyeshadows, highlighters, and lip glosses. Safe for use on skin, tin oxide is valued for its ability to create a luminous finish without the use of harmful chemicals.

Complete List of Color Codes and Their Meanings
CI 77891: Titanium Dioxide – Used for white pigment and UV protection.
CI 77491: Red Iron Oxide – Creates warm red tones.
CI 77492: Yellow Iron Oxide – Adds yellow and golden hues.
CI 77499: Black Iron Oxide – Provides depth and darkness to shades.
CI 77510: Ferric Ferrocyanide – Adds vibrant blue tones.
CI 77007: Ultramarines – Provides blue and violet pigments.
CI 77861: Tin Oxide – Creates a shimmering, pearlescent effect.

Our commitment to clean beauty ensures that every shade in our products is safe, non-toxic, and perfect for little ones' sensitive skin.

Coco-Caprylate/Caprate, Dicaprylyl Carbonate, Isoamyl Laurate, Isoamyl Cocoate, Crambe Abyssinica (Abyssinian) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Undecane, Tridecane, Euphorbia Cerifera (Candelilla) Wax, Hydrogenated Castor Oil, Citrullus Lanatus (Watermelon) Seed Oil, Zea Mays (Corn) Starch, Cocos Nucifera (Coconut) oil, Hibiscus Rosa-Sinensis Flower Extract, Sambucus Nigra (Elderberry) Fruit Extract, Ananas Sativus (Pineapple) Fruit, Mangifera Indica (Mango) Fruit Extract, Maltodextrin, Lactobacillus Ferment, Rosmarinus Officinalis (Rosemary) Leaf Extract, Citrus sinensis peel oil expressed, Carica Papaya (Papaya) Seed Oil, Stevia Rebaudiana Extract [+/- Mica (77019), Iron Oxide (77491, 77492), Titanium Dioxide (77891), Zinc Oxide (77497), Kaolin].