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Free of toxins

Safe formulas free of harmful chemicals, toxic dyes or artificial fragrances

Ingredient transparency

Every ingredient listed without mysterious, generic terms like "fragrance"

Made for kids

Pediatrician and allergist-approved to be safe for young, sensitive skin

Highly rated

Award-winning products backed by rave reviews from parents worldwide

Shop by priority

Everything is non-toxic. Here are more integrity filters that might matter your family.

It starts with skin

Children have thinner skin barriers than adults, making them more vulnerable to harmful chemicals found in play makeup and personal care products. Yet many of these ingredients—like endocrine disruptors and skin irritants—are loosely regulated, even in products marketed for kids.

Clean beauty for kids

Popsicle Beauty Club curates ingredient-conscious alternatives that protect growing bodies while keeping self-care fun, safe, and colorful—all formulated to meet the strictest global standards for clean beauty and ingredient safety.