Our Brand Partners use safe, naturally-derived ingredients that meet strict cosmetic safety standards to create vibrant, non-toxic colors that kids love.

In case you're wondering about those letters and numbers, they refer to the internationally recognized Color Index (CI) codes for cosmetic pigments, which we explain further in our FAQ. Here's a quick summary:

Titanium Dioxide (CI 77891): A naturally occurring mineral that provides bright, opaque shades and UV protection. We use non-nano Titanium Dioxide, making it safe for sensitive skin around the eyes and incidental ingestion on the lips.

Iron Oxides (CI 77491, CI 77492, CI 77499): These mineral pigments create a range of reds, yellows, and browns, offering rich, earthy tones that are hypoallergenic and safe.

Ferric Ferrocyanide (CI 77510) & Ultramarines (CI 77007): Natural pigments used for blue, pink, violet, and green hues, often blended with iron oxides for variety.

Tin Oxide (CI 77861): Adds a shimmering, pearlescent effect in eyeshadows and lip glosses without harmful chemicals.

Our clean beauty commitment ensures every shade is safe, non-toxic, and gentle for little ones’ skin.

Organic Coconut Oil, Caprylic/Capric Triglycerides, Beeswax, Iron Oxide 77491, Mica, Titanium Dioxide, Organic Mango Butter, Kaolin Clay,Sunflower Seed Wax, Vitamin E, Grapefruit Seed Extract.